x.me Rebrand: Opening a New Chapter in the Global CeDeX Era

 

We are pleased to announce that VOOX has officially rebranded to x.me, marking the official launch of our global brand strategy upgrade. This transformation is more than a change in our name and visual identity—it represents a new stage of development across our strategic direction, product experience, technological capabilities, and service ecosystem.Powered by X Group's global resources, technological expertise, and CeDeX strategic vision, x.me is committed to building a safer, more transparent, more efficient, and more trustworthy digital asset platform for users worldwide.

Alongside our brand transformation, we have also introduced a refreshed product experience. By continuously optimizing core features such as trading workflows, onboarding experience, and third-party login, we have further enhanced usability, system stability, and overall service efficiency, delivering a smoother and more intuitive digital asset trading experience for users at every stage of their journey.

 

Going forward, x.me will continue to advance platform development across the following five strategic priorities:

1.Organizational Capability Upgrade

We will continue strengthening our global organizational structure and collaboration framework by attracting top professionals in fintech, risk management, compliance, product innovation, and AI, continuously improving operational efficiency and our ability to serve users worldwide.

2.Product Experience Upgrade

We will continue enhancing our trading experience, asset management, account system, and user services, while introducing new features such as PnL Analytics, Price Alerts, Event Contracts, and more. By continuously expanding our product ecosystem, we aim to deliver a smarter and more seamless digital asset experience.

3.Security & Risk Management Upgrade

We will further strengthen account security, asset protection, transaction monitoring, anomaly detection, and risk response capabilities, building a more comprehensive risk management framework to safeguard user assets with even higher standards.

4.Global Compliance Upgrade

We will continue expanding our compliance footprint and localized operations across key markets while improving our global governance framework, serving users worldwide through a more standardized, transparent, and sustainable operating model.

5.AI Capability Upgrade

We will continue driving the adoption of AI across risk control, intelligent customer service, trading assistance, and operational management, while actively exploring broader applications of AI Agents within the digital finance ecosystem to further enhance our intelligent service capabilities.

 

As a pioneer of the CeDeX vision, x.me will continue integrating the efficiency of centralized trading with the asset ownership principles of decentralization, gradually returning control of digital assets to users while building trust through transparency and verifiable technology. By reducing opportunities for malicious behavior through protocol-level design, we are committed to creating a more open, transparent, and trustworthy digital financial ecosystem.Looking ahead, x.me will remain committed to putting user asset security first, embracing a long-term vision for sustainable growth, and working together with our global users, partners, and communities to explore the next chapter of digital finance.

 

Thank you for your continued trust and support. Should you have any questions, please feel free to contact our official customer support.

 

x.me Team